THE STANDARD FOR DEALERSHIP TRAINING
Service Advisor Training for Auto Dealerships
Fixed operations, fixed right. We train service advisors, technicians, managers and fixed-ops leaders to change the one thing that moves every number on the board — behavior. Because it isn’t what you say. It’s what the customer hears, and how you make them feel.
Service Advisor & Fixed Operations Training
One Advisor Trained Right Is Worth A Million Dollars A Year
Untrained, that same advisor is leaving it on the table. Every day. On every repair order. Shaw Dealer Training Group did the math, and so should you: count your advisors, multiply by a million, and that’s the number your service drive is giving away this year. It isn’t a process problem. Your store has a process. It’s a behavior problem, and behavior is the only thing that moves the numbers. Hours per RO. Effective labor rate. Customer-pay gross. Retention. Net.
Shaw Dealer Training Group turns fixed operations into a profit center — one advisor, one technician, one repair order at a time. We hire people from outside the industry and make them experts. We take veteran teams and give them a system. And we do it in your store, on your drive, under your brand.
It isn’t what the customer says, it’s how you make them feel
That’s the Shaw approach. Customers don’t buy a word track. They buy the advisor. They buy when the need is revealed, when the inspection says pass or fail instead of maybe, and when the maintenance the manufacturer requires is presented at the desk instead of discovered in the waiting room. Train the behavior, and the numbers follow.
The Standard for Dealership Training
Since 2012, the Shaw approach has been proven in over 1,000 rooftops across North America. Dealers don’t renew training that doesn’t show up on the statement. They renew ours.
trusted by dealer groups nationwide
Training Programs
Shaw Service Advisor Training Programs
On-Site Training
Training at your Dealership. RO Marketing, Service Lane Tech, Side by Side Training and Live Webinars.
Custom Universities
Your Custom Dealer Branded University Website. Live and Online Courses with Manager Reports.
FOIS Leadership Development
Three Days On-Site with a Steve Shaw Trainer. Leadership and Sales Process from the FOiS Book.
Shaw
Service Advisor Training Signature Courses
Factory Maintenance and Driveway Sales
Pass/Fail Multi Point Inspection
Overcoming Customer Objections
The High-Impact Technician Video MPI
Your name on the door
Build Your Own Auto Dealership University
Your group’s own branded training platform — your name on the door, the Shaw fixed-ops engine underneath. Advisors, technicians, and managers train under your own flag, on your schedule, tracked and certified. Your university, our system.
The Behavior Behind the Numbers
FOiS — the operating system for a modern service department
Fixed Ops Focus
Service Advisor & Fixed Ops Conversation Podcast
The podcast that treats Fixed Operations like the profit powerhouse it actually is – no corporate fluff, no sugar-coating, no 45-minute intros about somebody’s childhood dog. If you’re tired of “best practices” that don’t practice and factory “recommendations” that starve your bottom line, pull up a chair. Dave and Steven are about to tell you how it really is – and exactly how to fix it.
Listen on Spotify, Apple Podcasts, iHeartRadio, and YouTube.
Let’s fix your Fixed Ops.
Tell us where your service department is today. We’ll show you where it can be.