your name on the sign. Powered by shaw

Custom Dealer Fixed Ops Training Websites

A Shaw Dealer University is your group’s own custom auto dealer learning website — your logo, your colors, your name on the sign, with the Shaw Dealer Training Group fixed ops engine powering it underneath. Your advisors, technicians, and managers log in and train under your brand, on courses tuned to how your stores actually run.

We Build It. We Manage It. You Get the Credit.

We build the platform, load the curriculum, enroll your people, track completions, certify the ones who earn it, and keep it running. You don’t add headcount. You don’t manage a vendor. You put your name on it — and when an advisor gets certified, it’s your university’s certificate on the wall and your name your people are proud to train under.

Built for Dealer Groups That Have Outgrown Workshops

A workshop is a spike. It fades, and you pay for it again next year. A university is a system. Every store trains on the same material. Every manager sees the same tracking. Every new hire starts on day one with the same foundation the veterans have — which means the revenue you lose on every untrained advisor stops leaking the week they’re hired, not six months later. Your University is built for multi-rooftop dealer groups that need fixed operations training that scales, whether a store has ten advisors or two, whether you have three rooftops or thirty.

What You Get with Your Shaw Dealer University

Consistency across every rooftop
Tracking and certification you can see at a glance
Advisors who know what to say and how to make the customer feel it
Customers who come back
A retention number and a net profit line that finally move together
A training brand your people are proud to belong to

One advisor, trained right, is worth a million dollars a year.

36

Live classes annually – 3 class days every month

70+

on-demand videos, refreshed monthly

24/7

access on every device and manager reports

100%

all your rooftops and every team position

41 Courses · 9 Fixed Ops Tracks· A Certification path for every role

Communication & Phone Skills

The Art of the Walk Around

Manager Basics – New!

Service Process & MPI

Fixed Ops Numbers

Mobile Maintenance – New!

Hospitality

Sales & Objection Handling

Express Maintenance – New!

Certifications: Service Advisor 1·2·3 · Parts Advisor 1·2 · BDC · Valet · Technician

Build Your Custom Auto Dealer Learning Website

Talk to Shaw Dealer Training Group about building your group’s own branded university.