shaw dealer training group

Service Advisor Trainers Who Work Your Drive, Not a Slideshow

Every Shaw Dealer Training Group trainer is a certified Shaw Expert Instructor who’s worked a real service drive — not a consultant reading from a script. They stand beside your advisors, teach the same standard at every rooftop, and deliver service advisor training live, in your store, in front of your customers.

Steve Does Not Train Alone: Our Trainers Stand Beside Your Advisors, Not Above Them

Steve Shaw trainers stand side by side in your service drive. They do everything with your advisors — no pointing, no clicking, no barking orders from the sidelines. They stand next to your team, educating, demonstrating, and reviewing performance immediately, live on your service drive, in front of your customers. This is service advisor training the way it’s meant to happen: in the moment, not in a classroom.

Certified Fixed Ops Trainers, One Standard, Every Rooftop

Our trainers are long-term veterans of the service drive, each certified as a Shaw Expert Instructor. Every one of them teaches the same approach, in the same voice, to the same standard. What that means for you: every rooftop in your group gets the same lift, no matter which trainer walks in the door.

Trainers Who've Lived the Job, Not Taught It From a Slide

They don’t teach from a slideshow. They’ve done the job. Every trainer on this team has worked a service drive, coached a real advisor through a real objection, and stood in a dealership at 7 a.m. before the first customer walked in. They’re not wannabes, and they’re not has-beens — they’re doing it all day, every day, and they’ve been doing it their entire careers. Each one trained directly under Steve Shaw, was evaluated, and earned certification before ever stepping onto a client’s drive.

That’s what separates Shaw Dealer Training Group from a generic fixed operations consultant: our fixed ops trainers teach what they’ve lived — in your store, on your drive.

The Behavior Behind the Script

Most trainers teach a process. Some hand out mile-long word tracks. Neither works without the behavior behind it — because a customer doesn’t buy a script, they buy the person delivering it. When your advisors deliver it right, your customer buys the work, comes back for the next service, and buys their next car from you. That’s retention. That’s net.

How the Message Actually Gets Delivered

Steve trains the behavior, not just the words. It isn’t what you say — it’s what the customer hears, and how you make them feel. Through Shaw dealership training, advisors gain the knowledge of what to say, what the customer needs to hear, and how to make them feel like they’re in the right place. Managers gain the knowledge of how to hold that standard, so the lift doesn’t fade the moment the trainer leaves the building.

Put a Certified Fixed Ops Trainer on Your Drive

See what Shaw Dealership Training looks like in your store —
with a trainer who’s lived the job, not just taught it.